Beaufort
nonprofit
corporate
commercial
Awareness Campaign for the young bike brand Beaufort.
Our approach
don't be a lazy driver
With the tagline “Move better with Beaufort”, we encourage the viewer to stop taking the car everywhere, but to opt for an e-bike ride. A fresh campaign with a nod to our strange Flemish habits, so right up our alley.
Approach
reach
Beaufort opted for a multichannel advertising campaign. To do this, we made a general video that they are using on their own channels as organic content. In addition, we also created a few derivatives that specifically serve as advertisements for VTM GO.
Behind the scenes
Our crew list
Director
Mathieu Stevens
Story
Lukas Demeersseman
CAP
Pieter Vanbrabant
Focus Puller
Michiel Lateur
2nd camera assistant
Lester Dendievel
gaffers
Gilles Cornelis & Tim Vanroose
Sound
Joris Lava
Producer
Antje Overmeire
1st Production assistant
Fien Beeckman
2nd production assistant
Emile Descheemaeker
makeup
Katrijn Verhoye & Emiline Eeckelaert
Post production
Michiel Lateur
Graphics
Cedric Van Der Kelen
colorgrading
Joachim Vansteelant
music & sound design
Ian Castelein