EP 06 - INFLUENCER MARKETING WITH NIENKE-LOU PLANTEFÈVE-CASTRYCK AND ALEXANDRE GOOSSENS
Description
How to use influencers in your video campaign to strengthen your brand
Does authentic user content exceed sponsored content from traditional influencers? Does the influencer's number of followers matter or rather the genuine passion for the product? Is less polished, user-generated content more credible than content created by professionals?
We gave Nienke-Lou Plantefève-Castryck (Wondr) and Alexandre Goossens (Connus) a chair and a voice to share their insights about influencer marketing.
From accessible influencer marketing to influencer marketing from an environmentally friendly perspective, selecting influencers, measuring the effectiveness of influencer marketing campaigns and some best practices.
Episode 6 of the Everything Comes Mustache Show is a bite-sized sandwich for brands that want to embrace influencer marketing and are looking for best practices.
Got any questions or would you like to come and tell us something at our podcast bar? We'd love to hear it!
Feel free to send an email with all your questions to noah@bataljon.be.
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