S2: EP 01 - STRATEGIC BRAND DEVELOPMENT WITH JAN VERLINDEN (Ritchie) AND LOUIS-PHILIP CATTOIR (Remarkable)
Description
The Everything Comes Mustache Show is back! And that with two astute guys kicking things off. Jan Verlinden, who put his grandfather's Ritchie lemonade back on the map, and Louis-Philip Cattoir, brand strategist at Remarkable Europe with customers such as Alpro, Belfius and Lotus, set off with their insights about successful brand stories and product launches.
How consistent do you need to be in marketing efforts? So what is a good product name? How do you leave a lasting impression on the target group? How far should you go in legal protection for your brand? How important is the story behind your product?
A clear podcast in which two marketing gurus reveal how their brands conquered the market.
Got any questions or would you like to come and tell us something at the podcast bar yourself? We'd love to hear it! Feel free to send an email to noah@bataljon.be.
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