EP 01 - Brand Identity with Bart De Waele & Jill Mathieu

Within a market with a number of brands, you always have those that go in certain directions. Either very good or very bad. But worse is often the middle class. Because no one remembers that. In this episode, we talk about building a brand.

We're talking about, among other things, why everyone keeps flying with Ryanair and why there's such a big Apple fan base. Bart De Waele and Jill Mathieu share their findings.

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