BROUWERIJ ROMAN

commercial

When Belgium's oldest family brewery asks for a helping hand, we lend an arm.

Blessed be Ename! We in the Battalion were already firmly behind that, so we jumped on the bandwagon to put Roman Brewery's abbey beer in the spotlight online.

Our approach

SCRIPTS WITH A TWIST

Ename is an abbey beer that is reminiscent of fathers and cycling, but we sometimes like to go our own course. During a brainstorming session with the most creative minds in hope, we looked for scripts with a twist. Short storylines that initially seemed far away from a beer promoting plot.

Our solution

BREAK THE STEREOTYPICAL BEER BUBBLE

The Roman Brewery's request to let their showpiece gallop online was thus answered with several short promotional films that burst the stereotypical bubble of beer. Because hey, what's more 2024 than breaking traditional ways of thinking.

“I was really impressed with how the team handled our briefing and creatively translated it into images. They knew exactly what we wanted and sensed our wishes flawlessly.

It was a big plus that everything stayed within our budget. The impact of their work is clearly visible in our social media campaigns. We are very happy with the result.”

THOMAS LAUWAERT

Marketing Manager,
Roman Brewery

The result

SWIPE & SIP

From now on, scrollers and swipers will collide with brief 9:16 and 1:1 promo movies by Ename with a fun twist. Watch and enjoy our product and that of Roman Brewery. Blessed be Ename.