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Croky

commercial
Chippy? Well yes! When our crunchy companion flew in, we didn't leave a crumb behind. Croky was looking for a party that wanted to participate in their new TV spot. We grabbed eagerly.
Our approach

CRUNCH IT REAL GOOD

To unleash the crazy concept of creative agency Amphion, we pulled out the best fries from our contact book.

Director duo Greenwood spread their wings over the screenplay in no time, while the casting day put the right face on their vision. Audiotheque provided the groovy sound that could explode in flavour.

Our solution

Crispy Coordination

A tightly filled boite with a heavenly number of chip bags and an unbreakable crew. A shooting day that really needed to be well coordinated.

The cast strolled through MUA, styling and photography, while the green key was put in its best light. Ready to visualize the ultimate crunch, with live VFX supervision. The crispy timing continued in post-production to harmonize image, sound, visuals and color grading.

The result

A COMMERCIAL WITH BITE

The result is a television spot with bite. Thanks to the various cuts, lengths and voice-overs in three languages, the commercial runs on Flemish, Walloon and Dutch television, and social media is also heavily fed.

In short, a pub that leaves no one unmoved. Because of the sound or the irresistible urge to get a chip.

Behind the scenes

Our crew list

CONCEPT
Amphion
directorS
Greenwood
DOP
Fabrice Parent
STEADICAMMER
Charly Vandedrinck
focus puller
Michiel Lateur
1st ad
Boris Kuijpers
EXECUTIVE PRODUCER
Mathieu Stevens
ProducerS
Sara Bouremah & Vicky Geeroms
ProducTIE ASSISTENT
Charlotte Desmidt
Gaffer
Syméon Verbeke
assistant Gaffer
Simon Donceel
vfx supervisor
Salvatore Volpe
Setdresser
Shadia Chebaro
MUA
Mathilde Van Hoof
MUA assistant
Michelle Braspennicx
STYLISTE
Sarah Roelstraete
CONTENT CREATOR
Amy de Vet
FOTOGRAFEN/videografen
Wim Vanderwegen & Karsten Dekkers
EDITOR
Elise Smet
original music & soundfx
Audiotheque
VISUAL EFFECTS
Floris Thijs
COLOR GRADER
Florian Keirse

what that results in? upshot

Because we start by determining the strategy and end by measuring the impact.