Kom op tegen kanker
Together with Momkai, the masterminds behind the concept, we brewed a promotional film that redefines Burgundism. It is time for a new form of enjoyment.
The polished burgundian
Belgians are Burgundians at heart. Adjusting that culture of enjoyment is struggling through the sand. With Momkai as a loyal ally, we looked for a cinematic translation of The New Enthusiast: a bon vivant that makes healthy choices, but nevertheless fevers and guzzles with good companions. A theme that requires depth, but also lightness and positivity. To keep the mood going.
A comfortable setting
The set dressing set the homely tone that got an extra warm glow thanks to the men of light. A comfortable basis for creating a promotional film that breaks with the weighty health messages.
We worked with vibrant colors and a light-hearted storytelling style that seamlessly matches the message of renewed joy in life. A visual style that is fresh, positive and recognisable.
An attractive total package
The result turns the Burgundian hedonist upside down. The message is widely spread via broadcast time on the public broadcaster, pre-roll ads on VRT MAX, the indispensable social media and www.denieuwelevensgenieter.be.
The street scene was also adorned with additional professional photography and designs by Momkai. Not a weighty finger, but an attractive total package that invites people to live more consciously in a light-hearted way.
Behind the scenes
