NATIONALE LOTERIJ

nonprofit

Thanks to its players, the National Lottery can invest 345 million euros in organizations and projects that make a difference for people. In short, every chance one player takes, an extra chance is created for another person. So time to get the ball rolling.

Our approach

Van een hutsepot naar een hapklaar, herkenbaar format

Culture, sports, poverty alleviation, solidarity actions, development cooperation,... The players of the National Lottery support a whole range of organizations. During a competitive process, The Battalion converted that potpourri into a widely spreadable, recognisable format. And rolling out that format...

... that ran smoothly if you ask us.

Our solution

Pimped-out, chromed out caravan

Every week, with a wrapped caravan, we visit an organization that, thanks to the support of the players of the National Lottery, is committed to a warmer society. Why a caravan? Because a studio on wheels, which we can deposit in the habitat of all organizations, is very convenient and distinctive. The interviews, the organization in action, behind the scenes, rules,... We just returned with a bunch of image archives.

The result

You will have known

The result can always be seen on Dutch and French-speaking public broadcasters, but is also distributed online for the digicorderless generation. All this, supplemented with snippets, reels and behind the scenes on social media, means that the general public will know: The National Lottery is more than playing.