NATIONAL LOTtery

Imago & brand

Shorts

Thanks to its players, the National Lottery is able to invest 345 million euros in organisations and projects that make a difference for people. In short, every chance a player takes, creates a new opportunity for someone else. So let's get the ball rolling.

Our approach

From a mishmash to a ready-to-serve, recognizable format

Culture, sports, poverty alleviation, solidarity actions, development cooperation,... The players of the National Lottery support a whole range of organizations. During a competitive selection process, Het Bataljon converted this diverse mix into a widely shareable, recognisable format. And the rollout...

...cruised along smoothly, if you ask us.

Our solution

Pimped-out, chromed out caravan

With a caravan wrapped in signature green, we visit a different organization each week. All striving for a better society, made possible by the support of National Lottery players.

Why a caravan? Because a mobile studio that we can park right at the heart of any organisation is both practical and recognisable. Interviews, action shots, behind-the-scenes footage, reels… we don’t hit the road again until we’ve collected a truckload of material.

The result

YOU WILL KNOW

The result airs on both Dutch- and French-speaking public broadcasters, but is also shared online for the digital natives among us. Add to that snippets, reels and behind-the-scenes content on social media, and the message is clear: The National Lottery is more than just a game.