Red bull soundclash
Campaign video
Shorts
Two artists. Two stages. One winner. That’s Red Bull SoundClash.
We teamed up with Red Bull to craft a fiery promo for the event. Just 55 seconds to catch the viewer’s eye and make it count. Not a lot of time, so every frame had to land. And if you ask us? It hit all the right notes.
We teamed up with Red Bull to craft a fiery promo for the event. Just 55 seconds to catch the viewer’s eye and make it count. Not a lot of time, so every frame had to land. And if you ask us? It hit all the right notes.
Our approach
whip, crash, split!
We opted for a visual approach inspired by the gaming and comic world. We used crash zooms, split screens and whip pans. All to enhance that combative atmosphere and to pull the viewer into the story.
Afterwards, we added animations, inspired by game consoles and laser beams. Crank up the tempo, blend it all together and boom: the perfect match of style and story.
Our solution
Different ratios? No problem!
The promo video would be used on social media as well as on platforms where the 9:16 ratio isn't the norm. The difference in ratios got us thinking. Our solution: film in 4:3 and 9:16. This way, the videos fit nicely with both vertical an horizontal screens.
The result
high-energy Content
A promo video that grabs you and sweeps you off your feet. Short, punchy, effective and built to pull you in.
Behind the scenes
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Our crew list
creative Director
Mathieu Stevens
DOP
Fabrice Parent
focus puller
Jesper Rey
gaffer
Andries Van De Gucht
Steadicam operator
Stanislav Dobák
editing
Elise Smet
color grading
Michiel Bollen
visual effects
Floris Thijs
sound
Stefan Bracke Audiotheque
Aftermovie
Geneviève Vaillemans
STUDIO
DB Video
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