VK TEGELWIPPEN 2024

non-profit

A day without breaking a fuse is a day without partying. Under that guise, together with the Flemish Government, we drummed up Tine Embrechts, Bartel Van Riet and a lot of extras to move tiles together and make Flanders greener. A battle between the two teams was cast into a rhythmic, musical video, with the help of Audiotheque. Hear grinding wheels make music? Can we.

Our approach

Prepared to the smallest GRAVEL

Banging a tile isn't exactly sexy. But thanks to a constructive tension, a famous battle and a good apéro, everything broke loose. Literally. With a detailed script in our frak, the cast and crew were always able to set their scene quickly and firmly in the harsh Belgian weather. A well-organized shooting day, props à volonté and heavy camera work: not one stone was left behind.

Our solution

Enthusiasm, through hell and high water

We had one day of shooting to capture the battle. One drizzly day of shooting, to be exact. The typical Flemish weather could have put a damper on the applause, but thanks to teamwork, understanding, strong communication and a lot of professionalism on the part of the cast and crew, the enthusiasm was unbearable.

Many thanks also to the municipality of Sint-Gillis-Waas, an indispensable help in making this shooting day successful!

Finalize

Puzzling in a Western atmosphere

To reduce the grinding wheels, picks and flying tiles to a musical ensemble, a fiery tango followed between our editing cell and Audiotheque. Together with them, we solved the puzzle of audio and image. For the final piece of the puzzle, we sat the customer down on our couch to waltz him through the first version.

“The Battalion is a strong and flexible team that will not let its enthusiasm dwindle in the event of a setback - such as bad weather on set - or an extra request from the client.

For our campaign film tile wippen, they started working with a concept of ours and evolved into a strong and authentically supported Battalion video in co-creation, with their own accents.”

TIM JOYE

Creation and Design,
Flemish Government

The result

AN EFFECTIVE PROMOTIONAL VIDEO

The result is a Western-style promotional video, enhanced with cries from Tine and Bartel, to convince many Flemings: a day gone by is a day without partying. Let's go Flemish Tile Rocking Championship!