Flemish Tile-lifting Championship 2024
A battle between two teams turned into a rhythmic campaign video, guided by Audiotheque. Turning grinding discs into music? That’s right up our street.
Prepared down to the smallest pebble
Lifting tiles might not sound appealing. But with mounting tension, an epic battle and a little something to whet the appetite, everything shattered loose. Literally.
With a detailed script in our pocket, the cast and crew were able to seamlessly and powerfully deliver their scenes, even in the brutal Belgian weather. A well-organized shoot day, endless props, and solid camerawork: not a tile was left unturned.
Enthusiasm, come rain or shine
We had one day to capture the battle on film. One drizzly day, to be exact. The typical Flemish weather could have put a damper on the toasts and laughter, but thanks to teamwork, understanding, strong communication and the cast and crew's sheer professionalism, the enthusiasm couldn't be washed away.
Many thanks, as well, to the municipality of Sint-Gillis-Waas, an indispensable help in making this shooting day successful.
Western-inspired puzzling
To transform grinding discs, pickaxes and flying tiles into a musical ensemble, a fiery tango unfolded between our editor and Audiotheque. We pieced together the perfect harmony of sound and image. To complete the puzzle, we invited the client to settle in and waltz through the first cut with us.
For our tile-flipping campaign, they took one of our concepts and collaboratively shaped it into a compelling and authentic Bataljon video, marked by their own distinct input.”
TIM JOYE
Creation and Design,
Flemish Government
A hard-hitting PROMO VIDEO
The result is a Western-style promotional video to convince the Flemings: a day without lifting a tile just isn't worthwhile. Let's go Flemish Tile Lifting Championship!
Behind the scenes
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