veloci

For the TV commercial, we crafted a heartwarming, relatable story starring a grandmother and her granddaughter. It speaks to a generation of grandparents eager to play a more active role in their grandchildren’s lives. And in this story, a Veloci bike becomes the perfect way to bridge that gap.

In the cinema version, aimed at a slightly younger crowd, emotions still run high, but with a playful, humorous twist. Everything seems to go wrong for the main character, a single man coaching a local soccer team, until his life takes an unexpected turn after he buys a Veloci bike.