veloci

nonprofit

corporate

commercial

A helping hand to new memories. Television Commercials for Belgium's best-selling electric bike.

Our approach

two target groups, two videos

For the TV commercial, a moving and recognisable story was chosen in which a grandmother and her granddaughter were given the leading roles. We are responding to the feelings of a generation of grandmothers and grandfathers who want to be more involved in the lives of their grandchildren. The video shows that a Veloci bike can play a major role in this.

The cinema variant, which looks at a slightly younger target group, also focuses on emotions, but with a more humorous undertone. Everything seems to go against the main character, a single man who is the coach of a local football team, until his life unexpectedly takes a huge turn after buying a Veloci bike.

The result

RECOGNISABILITY EVERYWHERE

We opted for a cross-media campaign with primetime TV commercials on the channel Vier, Youtube ads, On-demand advertisement via VTM go, Cinema commercials and airtime on local channels. For example, the commercials were watched by more than 1 million Flemings. A major awareness boost for the strong bike brand.